Responsibilities :
- Overall marketing strategy and functioning along with managing the marketing team.
- Should be an authority on the brand, and be able to develop and direct measurable multi-channel promotional campaigns that have strong ties to the brand strategy and business goals.
You Must :
- Have 7+ years experience in digital marketing (SEM, Facebook Marketing, Email Marketing, Affiliate Marketing, Display Ads, Retargeting, SEO, Mobile Marketing) and offline marketing (ATL, BTL, partnerships, PR, and community management), and should have work experience in the Indian e-commerce industry.
- Be an innovative thinker who is passionate about the company, marketing strategy, and driving sales.
- Maintain a data-driven approach to marketing which can be used to develop, optimize and track the marketing budget.
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