Co-Founder at Women Entrepreneur Network
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Head - Marketing & Insight - FMCG (15-16 yrs)
- As Insights Lead, will be directly involved with senior business executives, responsible to provide the consumer perspective while building business plans and decisions.
- Profile responsibilities involved work around acceleration of growing businesses, develop impact business solutions and advocate entrepreneurial culture to consumer research.
- Responsible to develop as well as execute strategic & operational research for varied business needs. (Hands on experience across various tools: Qualitative, Quantitative, Syndicate).
- Analyse market trends, consumer perceptions and competition behavior to suggest best branding policies and decisions in order to enhance product branding, advertising, marketing campaigns and business opportunities.
- Experience ranges across -Brand Track, Usage & Attitude Studies, Segmentation, ad-evaluation & campaign impact, market entry strategies and Need Gaps Assessment, Product & Concept test among others.
Expr : 15-16 yrs
Location Delhi
Team : Brand Managers
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