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12/12 Jasper
Group Manager at Hiring Partners

Views:4310 Applications:554 Rec. Actions:Recruiter Actions:58

Head - Marketing - Infotaintment Channel (10-18 yrs)

Mumbai Job Code: 520898

Job Purpose

Responsible for increasing the market share for the channel through marketing initiatives

Organizational Relationship & Reporting Structure

Reporting To Cluster Marketing Head

Job Responsibilities

S No. Area of Responsibility Description of Responsibility

1. Channel Marketing / Branding

- Responsible for ATL, BTL and New Media marketing for the channel

- Interact with creative agency for ideating &creation of the channel communication as per the brief shared by the Product / Editorial / Programming team

- Ideate & Create media plans by working together with the media agency

- Liaise with the internal teams for seamless flow of information on activities

Sales, client servicing, promos, editorial, distribution, research, digital

- Create promo plans and break strategy

- Interact with the PR team for internal and external communication on the channel activities and properties

- Creative briefs for promos on channel properties and external communication through traditional media for consumer/trade

- Spearhead the trade marketing initiatives for the channel along with the central Trade Marketing team

- Handle digital marketing initiatives for the channel

2. Brand Research

- Participate in and initiate various research projects for understanding brand and product

Brand perception study

Viewership analysis

Consumer Habit and Attitude study

3. Merchandising & Barter Deals

- Ideating & Creation of merchandise/corporate gifts in accordance with the product positioning/philosophy

- Strike barters/tie-ups with other brands/media vehicles

4. MIS

- Responsible for internal reports, agreements with vendors/agencies, paperwork and documentation

5. Team Management

- Managing and guiding a team of junior producer's in developing and delivering programming plans as per the requirement of the channel and timelines and within the budget

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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