Group Manager at Hiring Partners
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Head - Marketing - Infotaintment Channel (10-18 yrs)
Job Purpose
Responsible for increasing the market share for the channel through marketing initiatives
Organizational Relationship & Reporting Structure
Reporting To Cluster Marketing Head
Job Responsibilities
S No. Area of Responsibility Description of Responsibility
1. Channel Marketing / Branding
- Responsible for ATL, BTL and New Media marketing for the channel
- Interact with creative agency for ideating &creation of the channel communication as per the brief shared by the Product / Editorial / Programming team
- Ideate & Create media plans by working together with the media agency
- Liaise with the internal teams for seamless flow of information on activities
Sales, client servicing, promos, editorial, distribution, research, digital
- Create promo plans and break strategy
- Interact with the PR team for internal and external communication on the channel activities and properties
- Creative briefs for promos on channel properties and external communication through traditional media for consumer/trade
- Spearhead the trade marketing initiatives for the channel along with the central Trade Marketing team
- Handle digital marketing initiatives for the channel
2. Brand Research
- Participate in and initiate various research projects for understanding brand and product
Brand perception study
Viewership analysis
Consumer Habit and Attitude study
3. Merchandising & Barter Deals
- Ideating & Creation of merchandise/corporate gifts in accordance with the product positioning/philosophy
- Strike barters/tie-ups with other brands/media vehicles
4. MIS
- Responsible for internal reports, agreements with vendors/agencies, paperwork and documentation
5. Team Management
- Managing and guiding a team of junior producer's in developing and delivering programming plans as per the requirement of the channel and timelines and within the budget
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