Head - Marketing - Infotaintment Channel

Job Purpose

Responsible for increasing the market share for the channel through marketing initiatives

Organizational Relationship & Reporting Structure

Reporting To Cluster Marketing Head

Job Responsibilities

S No. Area of Responsibility Description of Responsibility

1. Channel Marketing / Branding

- Responsible for ATL, BTL and New Media marketing for the channel

- Interact with creative agency for ideating &creation of the channel communication as per the brief shared by the Product / Editorial / Programming team

- Ideate & Create media plans by working together with the media agency

- Liaise with the internal teams for seamless flow of information on activities

Sales, client servicing, promos, editorial, distribution, research, digital

- Create promo plans and break strategy

- Interact with the PR team for internal and external communication on the channel activities and properties

- Creative briefs for promos on channel properties and external communication through traditional media for consumer/trade

- Spearhead the trade marketing initiatives for the channel along with the central Trade Marketing team

- Handle digital marketing initiatives for the channel

2. Brand Research

- Participate in and initiate various research projects for understanding brand and product

Brand perception study

Viewership analysis

Consumer Habit and Attitude study

3. Merchandising & Barter Deals

- Ideating & Creation of merchandise/corporate gifts in accordance with the product positioning/philosophy

- Strike barters/tie-ups with other brands/media vehicles

4. MIS

- Responsible for internal reports, agreements with vendors/agencies, paperwork and documentation

5. Team Management

- Managing and guiding a team of junior producer's in developing and delivering programming plans as per the requirement of the channel and timelines and within the budget