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Director at Connections India
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Head - Marketing - India/APAC & Australia Region (15-20 yrs)
Overall goals :
- Scale India Schools to an Annual Run Rate of USD 100 Million by end of FY21
- Executed through Digital Marketing and ATL/BTL Campaigns
Responsibilities :
- Ensure achievement of revenue goals every quarter
- Ensure achievement of cost of acquisition goals every quarter
- Create a measurable preference for the company over competition among Universities
For Performance Marketing :
- Build a supply of smart team members
- Build or deploy tech to optimize automatically
- Build multiple channels for leads - each channel contribution should be under 30%
For Communication :
- Build a supply of smart team members
- Ensure our communication is distinctly global quality
- Ensure our communication measurably reduces CAC
For Brand :
- Build measurable brand preference among Universities
- Build measurable brand preference among high-affluence students
Skills Required :
- Experience running marketing for a USD 100 - 200 Million P&L
- Experience operating in an environment where brand integrity and compliance is to be met 100%
- Experience building and managing multi-channel marketing innovation, boundaryless thinking (involved in marketing, delivery etc.)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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