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21/06 Sakshi Tayal
HR lead at Talentiser

Views:2431 Applications:93 Rec. Actions:Recruiter Actions:19

Head - Marketing - Hospital (18-22 yrs)

Kolkata Job Code: 585632

Hiring For Leading Hospital

Location -Kolkata

Exp - 18 to 22 Years ( 5 years in the similar role and who worked in large healthcare organization)

Looking from Hospital Background (at least 10 Yrs)

Responsibilities:

Functional-

- Promoting mission and vision of the group.

- Implementing, in coordination with CEO, the branding plans and proposals for group.

- Implementing promotional plans for facility staff / customers to guarantee a steady stream of customers especially during off peak periods.

- Allocating and controlling branding budget across internal and external sponsorship, profiling and advertising costs.

- Reviewing and approving subordinate budget inquires when required.

- Identifying market needs by conducting market research activities in order to understand customer needs, priorities and aspirations.

- Coordinating continuous promotional programs, conventions and meetings. Ensuring these events are well attended and organized.

- Plan & deliver business objectives for the brand assigned. Develop & implement marketing plans which addresses brand requirements - short term & long term.

- Lead and generate strong consumer insights to powerful communication for the brand.

- Conceptualize & implement 360 degree branding/promotional programs.

- Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.

- Regular Monitoring of the brand key parameters and off take trends to ensure better planning.

- Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning.

- Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management.

- Driving Digital campaigns/Activations for the brand and come up with newer ideas to drive the brand.

- Developing ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of group.

- Representing group to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner.

- Identifying and establishing an appropriate community engagement program in the local and other areas.

- Developing key corporate communications within the country (including special events, brochures, website, and other mediums in strategically important areas.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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