Head - Marketing - Hospital

Hiring For Leading Hospital

Location -Kolkata

Exp - 18 to 22 Years ( 5 years in the similar role and who worked in large healthcare organization)

Looking from Hospital Background (at least 10 Yrs)

Responsibilities:

Functional-

- Promoting mission and vision of the group.

- Implementing, in coordination with CEO, the branding plans and proposals for group.

- Implementing promotional plans for facility staff / customers to guarantee a steady stream of customers especially during off peak periods.

- Allocating and controlling branding budget across internal and external sponsorship, profiling and advertising costs.

- Reviewing and approving subordinate budget inquires when required.

- Identifying market needs by conducting market research activities in order to understand customer needs, priorities and aspirations.

- Coordinating continuous promotional programs, conventions and meetings. Ensuring these events are well attended and organized.

- Plan & deliver business objectives for the brand assigned. Develop & implement marketing plans which addresses brand requirements - short term & long term.

- Lead and generate strong consumer insights to powerful communication for the brand.

- Conceptualize & implement 360 degree branding/promotional programs.

- Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.

- Regular Monitoring of the brand key parameters and off take trends to ensure better planning.

- Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning.

- Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management.

- Driving Digital campaigns/Activations for the brand and come up with newer ideas to drive the brand.

- Developing ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of group.

- Representing group to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner.

- Identifying and establishing an appropriate community engagement program in the local and other areas.

- Developing key corporate communications within the country (including special events, brochures, website, and other mediums in strategically important areas.