Head - Marketing - Hospital

- Spearhead the marketing function for a leading private sector hospital, part of a healthcare major in Jaipur.

- Working directly with senior management of the organization to develop marketing programs, design marketing strategies and implement marketing campaigns.

- Provides leadership and direction in the development, implementation, and monitoring of the strategic marketing plan for the organization. 

- Establishes and implements short and long range marketing goals, objectives, policies, and procedures for the organization; evaluates program effectiveness and effects changes required for improvement. 

- Establishes and maintains a staffing structure to support the marketing efforts of the organization; oversees a team of marketing support staff, to include performance evaluation, training and motivation, and direct participation in personnel actions. 

- Develops and manages annual marketing budgets for the organization, regularly monitors expenditures; prepares summary assessments and reports. 

- Initiates and implements direct outreach marketing efforts to potential external customers on behalf of the unit's programs and services.

- Conducts market research and analysis, and establishes data management and tracking systems to improve the organization's marketing efforts. 

- Plan and execute all Web, SEO/SEM, marketing database, email, social media, and display advertising campaigns Design, build and maintain a social media presence. 

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Brainstorm new and creative growth strategies. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. 

- Collaborate with agencies and other vendor partners. Evaluate emerging technologies. 

- Provide thought leadership and perspective for adoption where appropriate