Head - Marketing - Healthcare Mobile App - IIM/MDI/ISB/FMS

Head of Marketing for a Leading Healthcare Mobile App

About the Role:

We are looking for a Head of Marketing who will lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you are a skilled Marketing strategist, able to inspire your team members, we- d like to meet you.

Key Responsibilities:

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Design branding, positioning and pricing strategies

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

Key Qualifications:

- MBA from tier 1 college in business, marketing, communications, or related field

- Good understanding of B2C internet mobile space

- Experience in marketing and running a marketing team

- High competence in project and stakeholder management

- Excellent interpersonal, written and oral communication skills

- Experience with digital marketing forms such as social media marketing and content marketing