Director at Quest Services & Consultants Pvt. Ltd.
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Head - Marketing - Healthcare/Hospitals Firm (10-17 yrs)
One of the leading Healthcare majors wishes to hire the Head of Marketing for its operations in Kolkata .
- The incumbent would drive the marketing strategy and program for units through offine and online media & digital space.
- Develop and run brand campaigns
- Initiate research, mobile marketing, blogger programs
- Track brand matrix and landscape online
- Work with media partners
We invite applications from MBA graduates with 10+ years of experience in creating brands through offline and online media . Strong experience in Digital Marketing (campaign management, consumer insight analysis, media planning, influencer relations and tracking) in the service /consumer facing industry .
- An innovator with keen interest in the digital space & its effect
- Should have hands-on experience in Data-driven marketing, use of analytics for actionable insights, mobile first or in some cases mobile-only approach, search marketing digital/social media communication methods.
- Abreast of industry best practices.
- Should be able to create media plans.
- Strong verbal and written communication and digital natives with high on digital consumption and swift on social platforms.
- The candidate should be able to establish close links opinion makers/drivers - such as Doctors, medical colleges , corporates ,Bloggers and other social media experts and constantly ensure a flow of these experts into the group via visiting talks, lectures, etc.
HOSPITALITY , HEALTHCARE INDUSTRY EXPERIENCE WOULD BE PREFERRED.
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