Head - Marketing & Growth - Online Investment Platform (4-8 yrs)
About the company
It is changing the way India invests. It is the fastest growing online investment platform for direct mutual funds. Their next milestone is to change the game in stock trading by enabling seamless transactions over their app & website, using cutting edge technological innovations.
- Work on media strategy & planning across the offline channels (TV, Radio, Outdoor, Print, YT etc)
- Set up customer journeys to engage with customers through their app journey and to work on metrics to increase retention, re-engagement and reducing churn.
- Work with vendors, agencies and other stakeholders involved in brand marketing, end to end, to ensure smooth execution of planned marketing campaigns
- Suggest the right media mix, priorities, weights, schedule etc., using platform analytics, campaign insights and consumer feedback
- You are an engineering grad/Postgrad from good college
- You have 4+ years of relevant experience
- You have closely worked with vendors and partners w.r.t Offline & Brand Marketing for ATL and BTL campaigns
- You have proven track record of taking up end to end ownership of brand marketing campaigns (ideation to execution)
- You have a deep understanding of customers journey and engagement concepts