Head - Marketing & Growth - Health Tech - ISB/IIM/XLRI/FMS

The Role is for Start-up :- Health Tech (Location is Ahmedabad and Mumbai)

Responsibilities

Reporting directly to CEO

- Directly manage sales, digital marketing and brand marketing functions

- Identify & build new growth capabilities by taking an integrated view of product, marketing and sales insights

- Work closely with product, sales and other teams to design & pilot experiments, build & launch capabilities at scale

- Own, set-up and track sales targets, KPIs and key milestones for sales and marketing teams

- Analyze performance of ongoing marketing and go-to-field activities against goals (ROI and KPIs) to drive growth and efficiency

- Monitor and analyze customer experience and engagement across channels and touchpoints to drive further improvements

- Generate ideas about new features or product improvements in collaboration with product teams

- Ensure sales and marketing policies and procedures are legally compliant

- Manage and drive collaborations with key agencies and partners

- Ensure coordinated plan and execution of brand positioning, marketing and go-to-field initiatives

- Own overall growth plan including integrated sales forecasting and performance evaluations

Desired skills, abilities and qualities:

- Ability to integrate cross-functional insights to create innovative growth strategies

- Strong customer and commercial insight and understanding

- Proactive and highly motivated

- Ability to execute via strong leadership and project management skills

- Ability to work collaboratively with multiple cross-functional teams; excellent inter-personal skills

- Good problem-solving skills with strong results-orientation

- Deep understanding of customer experience and market trends

- Strong analytical skills; ability to derive actionable insights from data

Education & Past experience :

- 12+ years of experience as Growth/Marketing lead at regional/national level, preferably in the health-tech space or can be e-commerce, fin-tech

- MBA from tier 1 institutes (ISB, IIMs, XLRI, FMS, etc.) preferred