Head - Marketing - Global Infrastructure

This career opportunity is with Strategic Marketing group. The role of Marketing Manager is responsible for overall positioning and marketing of communications SBU.

The role will lead the business marketing team of SBU's and report into the Business Leadership and Marketing Head.

The business marketing team is responsible for driving marketing programs with the business teams to help achieve business objectives.

The role has 4 major goal areas:

- Business theme marketing

- Image building

- Customer Connect

- Operational excellence

Strong Domain in IT Infrastructure

Roles and Responsibilities:

Theme Creation & Articulation:

- Create and articulate an end-to-end market offering which capitalizes SBU's domain strength and backs it up with technology services.

- The theme would be created as - market package- for a business theme and would involve working with domain solution teams, sales and technology service lines.

- The theme is to be driven as a campaign focused on key markets and customers utilizing multiple marketing channels and mediums through the functional teams.

Marketing strategy:

- Involvement in the business planning and market segmentation which involves customer targeting and tracking, projecting technology trends, competition analysis and thus creating and implementing a marketing strategy to deliver to business objectives.

Image Development Functional Excellence:

- Positioning and Branding: Defining and building the value proposition for the business and its offerings; helping create winning propositions and messaging for GTM.

- Influence Relations: Proactive management of key influence relations

- Functional excellence: Manage and provide leadership to functional teams in marketing to deliver to business in various functional areas- Analyst Relations, Media, Digital, Brand & Marcom, Events, and Thought Leadership etc.