Head - Marketing - Gift Cards

Summary of Role Responsibilities

- Develop the complete marketing strategy and plan for the year

- Formulate communication strategy consistent with Home Centre's market positioning and business strategy

- Counter GTM of Competition as and when required

- Formulate Social Media Marketing strategy for Home Centre

- Optimize 'Space On Hire'

- Set and achieve Gift Cards sales target

- Generate positive brand disposition through an effective PR strategy

- Develop a strong, consistent and innovative in-store branding / marketing approach and creative document

- Develop a strong brand identity and positioning for Home Centre Brand

- Develop an ideal media mix for maximum reach at the most competitive media buying rates

- Ensure positive return on investment for targeted marketing activities, like events and promotions

- Drive launch activities for new stores which are innovative, impactful and cost effective

- Ensure timely launch of all marketing campaigns and promotions to the front end with a 360- degree approach

- Plan and formulate cost efficient budget for Marketing function

- Build and manage the team to maximize performance.

Key Job Responsibilities:

Marketing Strategy:

- Participate as an integral member in the strategic planning process and provide support and inputs into the organization's annual financial planning and budgeting

- Develop the complete marketing strategy and plan for the year

- Formulate communication strategy consistent with Home Centre's market positioning and business strategy

- Formulate Social Media Marketing strategy for Home Centre

- Contribute to business development by providing relevant consumer research and catchment analysis prior to making property commitments

- Provide macro level consumer insights through market research and consumption indexes to identify trends and opportunities

- Counter GTM of Competition as and when required

- Optimize 'Space On Hire'

- Set and achieve Gift Cards sales target

- Generate positive brand disposition through an effective PR strategy

- Develop a strong, consistent and innovative in-store branding / marketing approach and creative document

- Ensure growth in footfalls and customer engagement by developing an optimal marketing mix consisting of above and below the line activities

Brand Positioning :

- Develop a strong brand identity and positioning for Home Centre Brand

- Develop an ideal media mix for maximum reach at the most competitive media buying rates

- Develop new engagement platforms beyond conventional media and activations - create brand properties and occasions to buy.

Marketing Activities:-

- Ensure positive return on investment for targeted marketing activities, like events and promotions

- Oversee development and execution of concept specific marketing strategies

- Drive launch activities for new stores which are innovative, impactful and cost effective

- Derive innovative and interactive way of product branding in-store

- Ensure timely launch of all marketing campaigns and promotions to the front end with a 360- degree approach

- Ensure timely coordination of photo shoots and launch of catalogues

Budgeting :-

- Plan and formulate cost efficient budget for Marketing function

- Ensure adherence to the annual marketing budget through tight monitoring of the marketing expenses

People Management:-

- Build a high performing team

- Set expectations and give regular feedback to the team to maximize performance

- Guide, coach, train and develop the team