Head - Marketing - Gaming Industry

Role- Heading User Growth & Performance Marketing; Gaming Industry

- Devise and execute a data-led user growth strategy for the company

- Uncover creative, non-traditional, and cost-effective new methods of acquiring users (like partnerships, etc)

- Test and implement offline marketing campaigns

- Devise strategies to scale beyond the usual and broaden the top of the funnel using paid and unpaid digital acquisition channels (like PPC, social (paid & unpaid), affiliates, SEO, content, email, and more)

- Work closely with product and performance marketing teams to optimize the top of the funnel

- Undertake consumer research to identify user needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth

- Revamp the referral program for company to unlock growth via referrals

- Build, lead and recruit the growth team.

- Be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates etc for RummyCircle

- Forecast monthly, quarterly, annual acquisition numbers and costs.

- Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting

- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.

- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas

- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Lead ,mentor and build the performance marketing team.

Location- WFH, Anywhere in India, OR Mumbai, Bangalore