Head - Marketing - Furniture Business

Department/Group: Marketing

Position Reports to Business Head

Job Description

Responsibilities:

- Envision and lead the marketing function for Wipro furniture which is a B2B business

- To develop category strategy & product plans in order to drive business and achieve sales targets as well as profitability (EBIT)

- To carry out relevant consumer research/market analysis in order to develop a category strategy and gain market share

- To devise marketing mix & execute marketing plans within timelines and in a cost effective manner. To lead the digital marketing and ecommerce initiatives.

- Track Indian & International brands for latest trends in the Industry & provide insights to business

- To drive new product development by collaborating with the design team and finalize product specifications by giving critical inputs.

- Develop Competitive pricing strategies & articulate competitive positioning

- Develop product presentations & Create collateral

- To contribute in the area of people and process development for improving the function of the marketing department

- To nurture and build winning teams. A team of 5 product managers will directly report to this position. There will be a dotted line relationship with the regional sales managers. The role will entail collaborative working with Sales, Design and production teams.

Skills/Qualifications:

MBA/PGDM - Sales & Marketing from Tier 1 / 2 B school with Engineering background

Experience: 7-10 years of sales/marketing

Experience in

- Product Management, Pricing, New Product Development.

- Should have handled B2B marketing for at least 3 years handling a Category.