Wipro Furniture Products - Complete Solutions to your Office PHILOSOPHY - Driven by the philosophy of Innovation & Design, Wipro Furniture offers complete range of Office Furniture Solutions which includes Workstations, Benching, Cabin Furniture, Conference / Meeting Tables, Discussion Tables, Educational Furniture, Task Seating, Executive Seating, Board Room Seating, Multipurpose Seating and Breakout Zone Tables & Chairs. - With - Innovation + Design- at the core of Wipro Furniture Business, it is our constant endeavor to serve our customers with the most appropriate and innovative product solutions. Wipro Furniture Business has been in the forefront of conceptualizing, designing and offering products in creating open office architecture spaces in the Indian scenario. - Green is an inherent part of Wipro's culture. We at Wipro Furniture are driven by these values to Innovate and Design green products for our customers. In all our products offerings viz, workstations, seating, benching and conferencing systems, right from product design stage due care is taken in the selection of raw materials and processes considering long-term ecological sustainability which creates lowest environmental impact. Marketing Strategy Development & Planning - - Develop the Marketing Strategy and define future direction for the Master Brand - Develop the Brand Architecture and Portfolio strategy for Store and Boutique Brands housed - Designing, aligning and planning marketing campaigns based on business objectives - Overall ATL Campaign Planning (Planning, Budgeting, Calendar Finalization and Innovations) - Analyzing market, competition and consumer behavior with to deliver insights and inputs into communication planning and development - Drive Brand Awareness, Consideration, Imagery and Equity scores - Develop a core brand differentiator and build it over the three year period - Provide Marketing support to teams (Category, Digital Marketing, Editorial and CRM teams etc) Campaign Implementation - Ensure alignment of creative agency to brand essence and future brand direction - Development and testing of creative, communication concepts and routes - Ensuring alignment and relevance of all creative / communication to customer needs - Campaign Implementation - Co-ordination with Creative, Media & Online Agencies - Ensuring creative / communication deliver on brand objectives - Adherence to Campaign and Media deadlines - Campaign Execution - Monitoring & Supervision - Quality & Accuracy - Innovations across media vehicles - The ideal candidate should have solid B2B marketing experience. Work experience of dealing with Public sector will be a huge advantage for this position. Expertise: in B2B marketing and govt sector experience (tenders/process, RFP) etc - Ideally from: paint industry, furnishing, interiors, B2B product marketing experience Education: MBA from a tier 2 institute

Bangalore

Head - Marketing - Furniture 

Head - Marketing - Furniture  ,Job Description for Head - Marketing - Furniture  in Last Mile in  Bangalore for (10-15) years of experience. Apply Now!

Job Description for Head - Marketing - Furniture  in Last Mile in  Bangalore for (10-15) years of experience. Apply Now!