Founder & CEO at TalentGen Advisory LLP
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Head - Marketing - FMCG Startup - IIM/ISB/MDI/FMS (7-12 yrs)
Marketing Head- FMCG Startup: (B2C)
- Employing a variety of communications tools: print advertising, visual merchandising, direct marketing, strategic partnerships & events marketing to enhance brand presence; planning and leading all brand-marketing campaigns (ATL/BTL) like movie integration/Concerts/Event integration. Notable Achievements
- Implementing a marketing strategy focused on increasing brand awareness, generating subscribers, and ultimately increasing market share and revenues.
- Driving change across the organisation with regard to elements such as social media or digitalization; building brand awareness through social media platforms and ensuring that all communications align with the brand.
- Leveraging data analytics to drive marketing insights; conceptualising new key metrics to drive customer acquisition, conversions, engagement, and customer satisfaction.
- Establishing a strategic business partnership with leading banks/Wallets/e-commerce platforms to attract the target audience and maximise the brand presence.
- Assuming the responsibility to service key accounts, understanding their requirements, and customizing products/ service to meet their business needs.
- Designing and developing an affiliate program to maximise conversion and create a new booking channel for the platform.
- Driving execution of marketing campaigns, value proposition, and customer segmentation; creating campaign briefs for design along with content generation, meeting end-to-end campaign needs such as mailers, push notifications, offer pages, app banners, and SMS.
- Spearheaded the India Marketing department; conceived, conceptualized and implemented the marketing strategy and launched the exclusive partnership with few biggest brand and strategic business partners.
Tier 1 Academic Pedigree: 7-10 Years experience