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Senior Consultant at Vintronics Consulting
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Head - Marketing - FMCG/Startup (6-10 yrs)
Designation: Head of Marketing
Job Description:
- Define the overall plan for the marketing team and work closely with the team to deliver it
- Define the brands' architecture, define its target audience, build customer personas, understand how they behave during transaction/offline interactions/website/app
- Spearhead the marketing strategy for all aspects of a business including customer transactions, in-store branding, activations, trading events,
- Identify the right channels to target customers and optimize CAC
- Collaborate with the city teams and the product teams on acquisition & retention - devising effective integrated marketing campaigns and possibly generate insights for digital strategy
Experience:
- 6+ years of experience in both online and offline marketing to drive B2C customer acquisition
- Hands on experience in a start-up/own venture is a plus
Qualifications/Desired Attributes:
- Education: Engineering or Management Degree from IIT/IIM/NIT/BITS
- High analytical & problem-solving ability
- A hands-on approach for executing experiments and setting processes
- High levels of motivation, energy & drive to ensure relevant goals are achieved
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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