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04/05 Anandraj Pawar
CEO at Diverse

Views:1804 Applications:627 Rec. Actions:Recruiter Actions:625

Head - Marketing - FMCG/Retail/Hospitality Firm (6-10 yrs)

Mumbai Job Code: 921125

We are looking for a smart, high growth, high achieving individual with a proven track record of fast growth in a short period of time.

The ideal candidate will be an MBA from one of the premium institutes in the world with a vision to achieve extraordinary results in a fast paced growing organisation with a background in the FMCG / Retail / Hospitality / New Age industry.

The Key responsibilities include:

- Branding - Positioning & Differentiation. Work on creating a best in class retail / multi outlet / multi location brand.

- Market Intelligence & Competitor research - To get under the skin of the customer, understand how she/he makes decisions, what motivates her/him and what she/he dislikes when she/he makes the decision. Conduct FGD's and customer conversations on regular basis. Work on entire pricing strategy.

- Marketing & Media Planning - Develop savvy marketing plans and own the entire execution piece. Work with other stakeholders to achieve the objective. Responsible for roll out of all initiatives.

- Social Media Marketing - Drive social media marketing, content strategy & community building of like minded customers.

- Performance Marketing - Lead the function, plan budgets and generate walk-ins into the outlet.

- Communications - Own the entire communication function, External, Media, PR, In Store & Internal communication.

- Out of the box thinking - Do things that the industry is not doing, create new pathways & waves for achieving multi-fold growth.

- Team Management - Manage & Lead a team of high performing individuals and mentor them to achieve the impossible.


- Should demonstrate good organisational abilities, multi-tasking skills, and excellent time-management.

- Strong people skills and soft skills to manage teams with diverse backgrounds

- Strong team player and good leadership skills to lead a young and dynamic team

- Strong analytical skills & comfort with MS office suite - word/ppt/excel

- Must be able to work under pressure and on various projects simultaneously and autonomously

- Self-driven individual with a go-getter attitude and entrepreneurial mind-set

- Ability to take initiative and work independently with a sense of ownership

- Can look at macro and micro picture at the same time

Our client is a Mumbai based organisation with consumer driven retail outlets set for gradual expansion in current markets that they operate in and also expand presence to newer markets.

Women-friendly workplace:

Maternity and Paternity Benefits

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