Head - Marketing - FMCG/Retail/Hospitality

Head - Marketing

Building a Marketing Function/Department :

- Building capability in the organisation in all aspects of marketing; a data-driven, performance oriented and customer-led team.

- Driving standardisation of processes and systems within the department and providing strategic guidance and direction to brand/product teams to perform on-the-ground activities.

- Developing a marketing budget, for digital marketing and other related events.

- Set-up department's KPI's such as Revenue growth, Customer acquisition Cost, Net promoter Score, Customer lifestyle value etc.

- Constantly optimize marketing activities to remove ROI.

- Defining and implementing social media strategy for the brand

- Proficiency and use of customer retention management (CRM) software, for organizational and re-marketing purposes.

- Engage with external digital and media agencies.

Creating and Building the brand's Digital Strategy :

- Drive traffic and customer acquisition from organic and paid digital marketing channels in partnership with brand marketing.

- Own website content strategy for homepage, category & marketing pages, product content imagery.

- Experience in managing multiple tech partners in successfully developing and running an e-commerce solution for a brand.

- Deciding the marketing mix and communication strategy for the brand by analysing consumer research data.

- Carry out customer research to analyse market conditions and new trends within the industry and monitor the effectiveness of marketing initiatives.

- Acquisition and retention marketing efforts designed to drive web site traffic, lead generation, and online sales. These include organic search/SEO, social media (Facebook, LinkedIn, Twitter, and others), web content and promotions, and email marketing acquisition and engagement.

- Building capability in order to develop a strong and robust framework across all marketing touch points for the organization, for the long term.

Leading Creativity :

- Deploying creative solutions against strategic opportunities, while balancing long-term goals of the business.

- Delivering on memorable campaigns as solutions to strengthen the brand.

- Working with customers to weave their experiences in efforts to expand the company's reach.

- Developing ability to measure data and adjust strategies in real-time enabling marketing to prove its value to the business in entirely new ways.

- Lead the digital platform across the product portfolios.

- Lead brand campaigns from briefing to communication development & deployment across all essential channels. Develop and launch these campaigns on the basis of relevant consumer insights, tonality that's consistent with the brand. Manage Creative, Media, Digital & PR agencies to deliver on key metrics.

Own and drive Digital marketing initiatives :

- Identifying digital best practices in running campaigns, creating social media communities, and developing the brand.

- Liaising with digital and ecommerce agencies to develop digital campaigns and e-commerce marketing plans.

- Activating new avenues of digital - influencer marketing, content marketing, mobile and ecommerce marketing.

- Implement marketing initiatives by analysing markets, trends and related customer insights.

- Identify technological advancements and investments required and deliver to continue to optimise online store.

Drive and Deliver on Customer experience and engagement strategy :

- Leverage consumer insights and analytics to drive decisions on tactical and strategic initiatives.

- Ensure site is equipped to deal with increasing traffic and make the customer interface experience, world-class.

- Lure the customer to the brand by factoring in website agility within the maze of exemplary design and taste.