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07/07 Ram Krishna
Global Lead - HR at Synergy Source HR Solutions

Views:1442 Applications:84 Rec. Actions:Recruiter Actions:2

Head - Marketing - FMCG/Retail (15-25 yrs)

Kolkata Job Code: 234555

Position : Head - Marketing

Reporting Manager: Director / MD

Job Description:

The incumbent will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to following:

Strategic Planning;

- Environment Scanning

- Opportunity Mapping to increase market share

- Consumer & Channel Strategy basis existing competitive scenario

- Effective execution of strategic decisions to meet corporate objectives

Category & Brand Management:

- Category wise Market Share delivery

- Enhancement of Brand Equity and Brand Saliency among TGs

- New Brand Launches and Brand Extensions

- Brand Positioning

Innovations & Product Development:

- Market Research/Dip Stick study/FGDs to identify segments

- Product/Brand Innovation to create excitement among TGs

- New Product launches

Product -Pricing/Promotions/Communication Plan/GTM Plan:

- Pricing Strategy and formulation of Pricing Guideline

- Product Profitability

- Online/Offline Promotion/Schemes for Trade & Consumer

- ATL/BTL/Digital/Social Media Plan

- Overall GTM Plan integrating all the subfuntions of marketing and alignment of Sales funtion

Revenue & Budgets:

- Product wise/Category wise/Geography wise revenue planning-AOP and delivery

- Budgeting of each Marketing Cost Head

- Putting in systems and processes to control marketing spends within respective budget.

Public Relations:

- Formulation and adherence of PR Strategy in consonance with overall Brand imagery

- Representing Organization at various Industry/Press Meets

Consumer Survey and Customer Satisfaction Survey- Activities related to consumer survey and Customer Satisfaction Survey

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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