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Senior Consultant at Htree HR Consultants Pvt Ltd
Views:860 Applications:191 Rec. Actions:Recruiter Actions:64
Head - Marketing - FMCG/Retail (12-17 yrs)
We are hiring for our MNC Client
The ROLE includes activations like Media planning with ATL and Marketing activation with BTL driving micro-marketing and on-ground activation. It also includes identifying critical and impact markets and customizing the marketing approach specific to the geo dynamics.
Key Responsibilities:
- Implementing brand and marketing activations across AP&Telangana Businesses with a focus on Hyderabad and select urban towns
- Monitoring offline branding activities, including OOH and electronic media, with retail visibility programs
- Driving activation-led campaign execution based on themes of show launches across impact cities of AP and Telangana with ground assistance in managing campaign launches
- Meeting influencers from time to time, along with agencies, to understand, monitor, and report influencer program progress
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