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26/03 Aneesh
Executive Search - CEO at StarChase Executive Search

Views:5312 Applications:561 Rec. Actions:Recruiter Actions:135

Head - Marketing - FMCG/OTC - IIM/ISB/FMS/MDI (14-15 yrs)

Mumbai Job Code: 812227

- Strategies the ATL & BTL marketing strategy and activation plan to supplement the sales activities

- Design and implement the ATL & BTL marketing strategy and activation plan, focusing on educating the channel

- Managing different external agencies to build collateral for engagement programs

- Design evolution of consumer journey and consumer insights through research and identify critical touchpoints

- Develop the annual channel management plan including implementing loyalty programs, to help drive category sales

- Drive and influence the various clusters and business teams for integration and implementation of the consumer marketing plans


- Alignment with different stakeholders like digital, senior BU heads to execute the plan.

- Lead the team for for strategy execution

- Lead a cross functional team to achieve desired goals

Relevant experience:

- MBA from premier institute only. The candidate may come from FMCG and / or OTC sectors


- The incumbent must bring an experience in leading a franchise or business unit. Understanding of global product launches. Proven business impact.

Threshold skills and capabilities required to execute the role:

- Strong collaboration skills, and experience in mobilizing cross-functional teams

- Strong analytical skills with a proven ability to 'learn new skills' and 'think on the feet'

- Creative thinker with proven ATL & BTL marketing and activation experience

- Proven listening, negotiating and influencing skills

- Credible, confident and articulate with good presentation skills

Women-friendly workplace:

Maternity and Paternity Benefits

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