Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
10/04 Aneesh
Executive Search - CEO at StarChase Executive Search

Views:5921 Applications:666 Rec. Actions:Recruiter Actions:136

Head - Marketing - FMCG/OTC - IIM/ISB/FMS/MDI (14-15 yrs)

Mumbai Job Code: 815850

- Strategies the ATL & BTL marketing strategy and activation plan to supplement the sales activities

- Design and implement the ATL & BTL marketing strategy and activation plan, focusing on educating the channel

- Managing different external agencies to build collateral for engagement programs

- Design evolution of consumer journey and consumer insights through research and identify critical touchpoints

- Develop the annual channel management plan including implementing loyalty programs, to help drive category sales

- Drive and influence the various clusters and business teams for integration and implementation of the consumer marketing plans


- Alignment with different stakeholders like digital, senior BU heads to execute the plan.

- Lead the team for for strategy execution

- Lead a cross functional team to achieve desired goals

Relevant experience:

- MBA from premier institute only. The candidate may come from FMCG and / or OTC sectors


- The incumbent must bring an experience in leading a franchise or business unit. Understanding of global product launches. Proven business impact.

Threshold skills and capabilities required to execute the role:

- Strong collaboration skills, and experience in mobilizing cross-functional teams

- Strong analytical skills with a proven ability to 'learn new skills' and 'think on the feet'

- Creative thinker with proven ATL & BTL marketing and activation experience

- Proven listening, negotiating and influencing skills

- Credible, confident and articulate with good presentation skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.