Head - Marketing - FMCG/Media

Key Responsibilities :

1. Marketing Strategy Formulation

- Develop clear brand strategy and positioning based on consumer insights and competition analysis for each brand as well as corporate

- Monitor and guide teams on creation of brand calendar, national campaigns, hyperlocal marketing etc to help meet business objectives

- New store launches

2. Agency Liaison(Social/Digital & Creative)

- Build a robust infrastructure of required agencies with clearly defined

KRAs - Oversee the selection of partners and agencies along with timely check- ins

3. PR Strategy

- Oversee the planning and execution of Plan for the PR & influencing activities for all brands

- Develop relationships with the key influencers, writers etc

- Develop spokesperson skills and create opportunities to strengthen brand credentials

4. Digital Strategy

- Monitor the digital strategy across channels and create ORM mandate for Social and SHD

- Explore new channels for targeting and re- targeting

5. Content and Comms strategy

- Develop brand content strategy and consistent brand language across all channels

- Monitor and strategize with the team to come up with campaigns in line with overall brand value keeping consumer first approach

6. CRM

- Data insights driven CRM strategy across Social, SHD and SWC.

- Strategize and monitor campaigns for each brand on a monthly basis

7. Partnerships

- Partnerships and alliances with like- minded brands to create more awareness, brand saliency while brining in revenue for the brands. This is a Social first initiative that can be extended to other brands.

8. Delivery and Cloud Kitchen

- Create more awareness and trials for our delivery platform across brands by leveraging all possibilities