Head - Marketing - FMCG - IIM/ISB/MDI/FMS

Responsibility and Mandate:

- Ensure delivery of assigned objectives in respect of volumes, market share and margins.

- Own the innovation agenda for international business from conceptualization to implementation in the market.

- Determine marketing consumer research objectives, initiate research and integrate findings to product plans.

- Develop and execute category advertising and promotion campaigns with cost-effective media mix to support brand objectives - across Ethnic and mainstream consumer segments.

- Drive the digital agenda for International Business.

- Drive cost reduction projects to deliver product margins.

Main Tasks and/or Projects:

- Build and execute category plans for international business using a strong consumer lens.

- Lead the innovation projects for the category/ categories.

- Support sales and trade marketing with Below-the Line activities.

Education & Experience:

- MBA from top 25 B Schools

- 7+ years of work experience in sales and marketing in FMCG. (Experience in International markets preferable)

- Sound marketing concepts, analytics and interpersonal skills

- Experience of International marketing Experience in the FMCG industry

- Experience in managing a team of Brand Managers

- Experience of working in cross-functional teams on new product launches

- Experience of leading digital-first campaigns

Competence/Skills:

- Good Domain Knowledge of Marketing with exposure to advertising development, media planning and consumer research

- Consumer Insights

- Prior project management experience

- Understanding of international markets

- Digital Media Knowhow