Head - Marketing - FMCG/FMCD/Retail

Head of Marketing

We are hiring for MNC Client into Consumer facing sector.

Designation - Head of Marketing

Base Location - Delhi

Reporting - Business Head of the Organization

Key Specs to read :

- Potential to grow this business and market opportunities are humongous.

- It's a Marketing Head role. Reports into the Business Head of the organization.

Brief on expectations from this Leader :

- Strong Leadership, Stakeholder management and Negotiation skills.

- A true Marketer (Strong on all types of agencies handling).

- Adequate experience in brand positioning and repositioning.

- Good experience into 360- Marketing (TV, Radio, Print etc.).

- Exposure to social media & Performance marketing.

- Good into managing Marketing budgets, media agencies, media buying, planning etc.

- Ability to run multiple projects / tasks.

- People oriented Marketing Leader who has ability to compete with leading players in the market and can scale the organization to the next level.

- Someone who can develop brand / marketing mechanism which directly impacts business.

Profile, Skill and Competencies :

- Proven working experience as a new age marketer handling significant advertising budgets.

- Strong conceptual understanding of Brand strategy culminating into clear creative and communication strategy.

- Deep Understanding of digital landscape and platforms, media, and ecommerce.

- Knowledge of growth marketing strategies, performance marketing.

- Ability to work in cross functional teams in a highly dynamic & fast paced work environment.

- Customer focus with service orientation and strong business acumen.

- Strong on team handling & leadership.

- Analyze the customer behavior data to assess the engagement levels and design solutions to ensure healthy renewal rates.

- Create and launch Go Live Plans for customer experience improvement programs.

- Responsible for leading Brand Experience-creating a wholesome customer experience in alignment with Brand ethos.

- Develop brand vision, while anticipating mid- to long-term changes by drawing on brand, consumer and key markets understanding.

- Executing Brand strategy with adherence to Brand Architecture and principles for short as well as long term.

- Developing creative and media strategy for both ATL (TV, Print & Digital) and BTL Marketing, go- to-market planning, and consumer engagement.

- Lead communication strategy for marketing initiatives and social media campaigns.

- Deliver on Brand Health KPI's & Market Share.

Desired Experience :

- Should have cut his brand management teeth in Retail sector.

- Should have handled functions such as Consumer Research, in sighting, Mainline Advertising across different channels and vehicles - TV, Print, Radio, Cinema etc.

- Should be very comfortable with leading Digital marketing practice which includes Social as well as Performance Marketing.

- Should have demonstrated success in dealing with Mainstream, Digital, Media Buying and Research agencies.

- Will be an added advantage if involved with large brand re-positioning / brand image correction exercises.

- Should be high on sense of aesthetics, design leadership and building aspiration while staying with mainstream segment.