Head - Marketing - FMCG/FMCD/Real Estate/Auto

Head - Marketing

Key Responsibilities :

Strategic Management :

- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning and budget management across the region.

- Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Develop annual and project specific brand promotion plans and handle participation at various events.

Concept and Product Development :

- Lead the concept development process for each of the segments.

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- Define and direct marketing programs for demand creation, lead generation and interface for lead tracking and management

Revenue Generation :

- Lead commercialization and revenue generation of new and ongoing brands.

- Organize promotional events within budgetary allocations.

Media Management :

- Focus on multiple channels for marketing including new media / social media etc.

- Handle appropriate media selection for advertising new product launch campaigns.

Collaboration and Team Management :

- Keep the team aligned to overall objectives, monitor their performance and ensure that they consistently achieve set goals

- Provide guidance to the team leads based on own experience and industry knowledge and support skills/ capability building

- Consistently work with the peers towards the overall business objectives and ensure a smooth customer experience

- Team development and retention