Head - Marketing - FMCG/FMCD - IIM/MDI/ISB

Job Title : (Designation) Head - Marketing

Department : Marketing

Position reports to: Director - Sales & Marketing

No.of reports to : Jobholder

Around 25 team members

External Interface : Ad Agencies, Media Houses, Vendors, Customers

Minimum Qualification : MBA Marketing from a Premier Institute

Minimum Experience : 15 - 20 years

Special Skills/Attributes :

(required for performing the job effectively) Creativity, Commercial acumen, Digital exposure, Excellent interpersonal skills, Brand Management, Corporate Design, Analytical skills, Networking

Overall Purpose/Objective Of the job :

To build a consensus around the Corporate Marketing Strategy and implement the same for maximum impact - higher no of leads viz-a-viz spend and improvement in Conversion Ratio.

Key Responsibilities :

Create and implement the marketing strategy for the mother brand and the various sub-brands / projects in the company.

1. Marketing & branding initiatives - To develop an optimize marketing mix in order to meet marketing objectives of the organization. It may include:

a) Develop long term and short-term brand strategy for the company and launch of projects at regional and national level in the near future

b) Position the Company as a Premium Brand, leverage strengths of the existing brand thereby creating Increased brand awareness.

c) Help in positioning the various Products / Projects effectively and achieving market leadership for them within their respective micro-markets.

d) Agency Relationships - Choosing and developing the relationship with the various Marketing Agencies, supervise briefs for them, analyze and devise advertising campaigns in collaboration with them and launch promotional initiatives wherever required.

2. To strengthen the process of Market Research and utilize the findings impactfully in the Marketing campaigns.

3. Responsible for marketing budgets and ROI

4. Lead the Digital Marketing initiative of the company and make it one of the best in the industry.

5. Improve the brand loyalty score in periodic surveys (currently being carried out with IMRB)