Upgrade to Pro Member
Director at Intellectual Capital HR Consulting Pvt Ltd
Views:4666 Applications:398 Rec. Actions:Recruiter Actions:50
Head - Marketing - FMCG/FMCD - IIM/MDI/ISB (16-21 yrs)
Job Title : (Designation) Head - Marketing
Department : Marketing
Position reports to: Director - Sales & Marketing
No.of reports to : Jobholder
Around 25 team members
External Interface : Ad Agencies, Media Houses, Vendors, Customers
Minimum Qualification : MBA Marketing from a Premier Institute
Minimum Experience : 15 - 20 years
Special Skills/Attributes :
(required for performing the job effectively) Creativity, Commercial acumen, Digital exposure, Excellent interpersonal skills, Brand Management, Corporate Design, Analytical skills, Networking
Overall Purpose/Objective Of the job :
To build a consensus around the Corporate Marketing Strategy and implement the same for maximum impact - higher no of leads viz-a-viz spend and improvement in Conversion Ratio.
Key Responsibilities :
Create and implement the marketing strategy for the mother brand and the various sub-brands / projects in the company.
1. Marketing & branding initiatives - To develop an optimize marketing mix in order to meet marketing objectives of the organization. It may include:
a) Develop long term and short-term brand strategy for the company and launch of projects at regional and national level in the near future
b) Position the Company as a Premium Brand, leverage strengths of the existing brand thereby creating Increased brand awareness.
c) Help in positioning the various Products / Projects effectively and achieving market leadership for them within their respective micro-markets.
d) Agency Relationships - Choosing and developing the relationship with the various Marketing Agencies, supervise briefs for them, analyze and devise advertising campaigns in collaboration with them and launch promotional initiatives wherever required.
2. To strengthen the process of Market Research and utilize the findings impactfully in the Marketing campaigns.
3. Responsible for marketing budgets and ROI
4. Lead the Digital Marketing initiative of the company and make it one of the best in the industry.
5. Improve the brand loyalty score in periodic surveys (currently being carried out with IMRB)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
