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17/08 Ruchira
Lead at Executive Tracks Associates

Views:1042 Applications:251 Rec. Actions:Recruiter Actions:50

Head - Marketing - FMCG/FMCD (18-26 yrs)

Delhi NCR/Gurgaon/Gurugram Job Code: 1141158

Head Marketing

Heading the Marketing function of the Consumer division including Product planning, drawing marketing strategies, develop programs to capture and grow market share ensuring profitability.

- Leading Marketing Team and Business Communications both internal & external.

- Conduct regular reviews of marketing activities & measure results.

- Drive marketing activities (BTL & ATL) across the region

- Conducting periodical review meetings for assessing the progress of the promotional event

- Demonstrate leadership quality amongst the marketing team with a clear vision in line with the Company's Objectives.

- Strategies for new product launch. Focus on driving sales and profit of Stores (Companies' brand stores).

- Day-to-day dealing with an advertising agency and relevant agencies like digitals specialist

- Negotiating with media agencies, vendors, and Public Relations with publishing houses.

- Monthly Analytics on market updates such as market share, consumer insights, the effectiveness of digital marketing, and consumer satisfaction index.

- New creative ideas to increase Brand visibility

- Conducting periodical review meetings for assessing the progress of the promotional event

- Product Marketing, Data Analytics, Media Planning, Campaign Management, SEO, Social Media Marketing, Corporate Communication,

- The position would be responsible for creating brand value and positioning the Company as a one stop solution industry.

- Responsible to develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels.

- Lead strategic and operational decisions within the marketing team

Lead the thinking on overall strategy, business model, consumer initiatives, brand planning and budget management across the various geographies and categories.

- Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Develop annual and project specific brand promotion plans and handle participation at various events.

- Lead the concept development process for each of the segments.

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- Define and direct marketing programs for demand creation, lead generation and interface for lead tracking and management.

- Lead commercialization and revenue generation of new and ongoing brands.

- Organize promotional events within budgetary allocations.

- Focus on multiple channels for marketing including new media / social media etc.

- Handle appropriate media selection for advertising new product launch campaigns.

- Consistently work with the peers towards the overall business objectives and ensure a smooth customer experience

- Leadership development and retention of the team

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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