Head - Marketing - FMCG/FMCD

Job Profile : Head Marketing

Work towards understanding what will motivate our Customers and ensure proper brand positioning that would provide a strong marketplace advantage to Products.

- Develop and deliver integrated brand-focused marketing plan that reinforces the brand promise at each point of customer contact.

- Develop insights into the Consumers mindsets and behaviors through Research, analysis and evaluate the competitive market environment with regards to customer profile / aspirations, demographics, product mix, etc

- Basis the Insights, monitor and evaluate opportunities and put in place right strategies where necessary for ensuring right Product Positioning, Channel positioning, Merchandising, Trade marketing initiatives, Local marketing programs and allied marketing activities

- Explore the right avenues of digital marketing through the Digital marketing Team to attract customers to Products and features

- Understand customer / market requirements, trends, consumer behaviors and aspirations and culminate the same through Product Development with differentiated USPs

- Develop new product features and functionality in partnership with the Quality and Business Unit's and own the product development from concept to final product offering for sale to consumers.

- Develop & execute marketing ATL/ BTL plans with advertising agency and work closely with Business Units for effective channel and promotion strategies for the product

Mayur Sevak
Mob. 7014917461