Marketing Head - Ecommerce company Role will be responsible for managing marketing investments and accountable for growth targets. The Marketing head will develop and deploy a comprehensive marketing plan with fully integrated tactics (advertising, digital and mobile marketing, retail/partner and consumer-facing PR). - This highly empowered role demands innovative thinking along with a creative and energetic approach to leadership who thrives when juggling multiple priorities in a fast-paced, high performing environment. Key Responsibilities : - Drive consumer insights, competitive analysis, product positioning etc. - Translate business goals and market insights into effective marketing strategies that deliver measurable impact on revenue - Determine and manage annual marketing budget required to meet or exceed customer growth goals, traffic and demand goals and develop business case to support the annual investments - Design, set goals, implement, measure and report performance of all marketing campaigns - Lead all consumer and corporate communication - content, channel, timelines etc. - Lead alignment of creatives across all marketing channels: digital, activation/events, PR, trade etc. Communicate and drive integration with the Sales team - Manage the online and offline marketing teams Online : - Plan the overall digital marketing strategy, along with the digital marketing lead - Lead multiple digital marketing experiment and initiatives across channels, with aggressive timelines and successfully execute on time and on budget - Enhance the digital presence of the brand - social media, other digital platforms - Lead the improvement in usability, design, and content of the company website Plan and control the digital marketing budget - Track and report the effectiveness of all digital activity Offline : - Spearhead Offline marketing and business alliances - Plan &amp; manage specific campaigns - Plan the overall trade marketing strategy, along with the trade marketing lead - Design &amp; Implement ATL &amp; BTL activities - Radio, TV, OOH, Hoardings, Newspaper etc., Conference / Apartment / Mall / Office Activations. - Track and report the effectiveness of all offline activity Success Indicators : - Revenue generated - Number of Partner accounts activated - Growth in user registrations - along with website traffic, leads generated etc. - ROI of marketing campaigns/events - Building &amp; retaining a best in class marketing team Skills &amp; Qualifications: - Years of experience: 10-12 years of relevant work experience, of which 5-7 yrs of people management experience - Qualification: MBA from Tier1 institute preferred - Thorough knowledge of marketing principles, brand, product and service management - The candidate will have interacted with a variety of tools including online, direct marketing and brand building. The use of data to support most strategic investments and decisions will go a long way in this regard. - The ideal candidate should have successfully built a memorable brand/s from scratch with (the right resources) a modest budget. - Should have experience in digital marketing, with demonstrated success in building a brand without the use of large budgets. - Should have had experience in leading a team - Must be a hands-on individual, and must be comfortable working in a fast-paced organization with a flat structure - Outstanding communication, Strong interpersonal and collaboration skills.

Bangalore

Head - Marketing - FMCG/eCommerce - IIM/MDI/ISB/FMS 

Head - Marketing - FMCG/eCommerce - IIM/MDI/ISB/FMS  ,Job Description for Head - Marketing - FMCG/eCommerce - IIM/MDI/ISB/FMS  in Xpert Conexions in  Bangalore for (10-12) years of experience. Apply Now!

Job Description for Head - Marketing - FMCG/eCommerce - IIM/MDI/ISB/FMS  in Xpert Conexions in  Bangalore for (10-12) years of experience. Apply Now!