Upgrade to Pro Member
Senior Manager at Outshiny India Pvt LTD
Views:1579 Applications:510 Rec. Actions:Recruiter Actions:60
Outshiny - Head - Marketing - FMCG/Consumer Durables/Textile (9-20 yrs)
Head Marketing
- Handle 360- Digital Marketing across the portfolio
- Responsible for the entire Category Product Life Cycle.
- Experience in Brand Management, Marketing Strategy, Advertising, Campaign Management, Digital Marketing, Consumer Behaviour, Creative Content Development, Turnaround Specialist, Project Launches, Product Marketing.
- Designing, planning, and executing effective brand strategy and marketing campaigns in line with overall business objectives.
- Drives all marketing channels from online to offline media and everything in between.
- Prepare brand marketing plan (competition, products and launch), spend analysis, launch of new products/variants, pricing strategy.
- Competition Tracking / Catchment Study
- Plan and conduct regular market study to understand the sentiments and trends profitability of each product line.
- Collaborative leadership conversations with global teams to coordinate product launches, ensure adherence to brand guidelines across the region, and track global trends.
- Strong focus on all marketing communication, development of marketing collaterals for superior product demonstration, and efficient roll-out of brand promotions and trade offers.
- Proactively detecting gaps in the product portfolio to fill them as per market requirements.
- Continuously monitoring market trends, consumer research across the markets and competitor analysis to identify and solve for opportunities and key issues
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
