Head - Marketing - FMCG/Consumer Durable

Key Responsibility Areas:

- Responsible for planning and execution of marketing activation across the eastern region

- Support Sales Team in delivering AOP volume and market share objectives across territory

- Conceptualize & drive marketing campaigns in accordance with the brand theme

- Custodian for BTL budget for the region allocation as per state and brand priority

- Lead SNOP & activity brand calendar for each location

- Leading vendor selection & marketing supplier onboarding for the region.