Head - Marketing - FMCG

Role Category : Senior Management

Role : Head-Marketing

- Developing overall strategy and insightful brand plans for the entire portfolio focus segments, products, geographies with clear data driven choices, and driving execution with a sense of urgency

- Gaining consumer insights through market research

- Developing organizational and financial resource plan for portfolio (including allocation)

- Effectively interacting with advertisement/media agencies, consumers and internal stakeholders to develop robust marketing plans

- Monitoring spends for the brand on a periodic basis

- Leading the complete media strategy on New Product development and working closely with the product/ sales team on pricing, marketing allocation amongst dealers, influencers and consumers

- Responsible for designing and successful launch of ATL and BTL campaigns

- Completely responsible for managing BTL activities at the dealer levels pan India, coming up with promotions, discounts, dealer incentives, etc. by working closely with the Sales team

- Putting in place overall marketing related processes and systems

- Achievement of pre-determined product shares, product mix and product profitability of the existing brands through parameters of market share, growth, profitability

- Market mapping to arrive at the actual potential and continuously evaluating the performance of various brands, (territory-wise, product-wise)

- Monitoring competitor's activities, data analysis and presentation

- Supporting the sales team through ventures, ideas, promotions, journals etc.

- Responsible for guiding and motivating departmental people in day-to- day functioning

- Tier 1 or 2 college candidates with demonstrable work experience of 8-15 years 

- Prior experience in Marketing communication and Brand Building

- Knowledge of creative, digital and BTL is a great plus

- Hands on exp in marketing innovation in campaigns and activities

- Excellent written and verbal communication and interpersonal skills.

- Ability to motivate teams to produce quality materials within tight timeframes

- Strong record of being competitive and demonstrated growth in market shares within the regions managed

- Flexible for travel - Pan India