Head - Marketing - FMCG

Education : Premier B-School Pass-out Preferred

Reporting - COO/CEO

Team Reporting - Approx. 5 reportees

Broad Job Profile : 

- Develop, plan, and execute paid digital marketing strategies and initiatives, including SEM, paid social media, search and display advertising campaigns.

- Set up and build out of paid media channels accounts, including but not limited to: Facebook, Instagram, Google, YouTube, Twitter, Bing, LinkedIn, etc.

- Manage and improve online content, considering SEO and Google Analytics.

- Monitor campaigns, budgets and performance & Stay up to date with the latest technology and best practices.

- Design and implement comprehensive marketing (branding, positioning, pricing) strategies to create awareness of the company's business activities.

- Develop, implement & measure ROI of traditional marketing campaigns across multiple platforms.

- Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).