Head - Marketing - FMCG

- Plays a leadership role in strategy development and engages with all external and internal stakeholders to give direction to the business.

- Design and develop the marketing master plan for deployment with the team. Plans built on careful evaluation of the right Marketing mix.

- Design and develop all communication along with the agency and team to drives sales and build brand equity.

- Design and develop all channel communication tools in close coordination with the Sales team and customers.

- Strategizes on all content development along with the digital and other agencies after carefully understanding the brand objectives.

- Review the progress of all marketing initiatives and achieve all KPIs as stated. Discuss and share with the leadership team progress report

- Review reports, study and analyze data to understand consumer trends and links to business progress. Discuss and share with leadership team and cross functional team.

- Plan marketing spend, allocate the resources and analyze the spends. Ensure a healthy ROI. Make necessary course corrections based on what is working and best suited for the business.

- Lead the innovation and pipeline for portfolio expansion. Work closely with the R&D and stakeholders to build the long-term launch calendar.

- Play a key role in key business development matters impacting the topline and bottom - line.

- Lead and develop a strong brand team. Develop their skills and lead them to become better marketers.