Designation: Head of Marketing  Reporting to: Head of Sales & Marketing  Education: Masters/MBA (Major in Marketing) Tier 1/2 B School  This will be a challenging opportunity to contribute in a growth-oriented business and leverage the Pan India business scale.  PRINCIPAL ACCOUNTABILITIES  1. Achievement of top line, market share and bottom line targets for the brands  a. Formulating and deciding brand strategy, including brand map, positioning & communication  b. Preparation, implementation, and review of medium/long term marketing strategies (ATL/BTL)  c. Manage insight led brand or innovation development  d. Should be able to synthesize multiple data points (qualitative/quantitative research)  e. Strong - Shopper experience-: Designing and implementing trade specific schemes, product display drives with merchandising and consumer promotions  f. High on execution/project management.   g. Complete P&L Responsibility of brands  2. Strengthening brand equity & leveraging the same  a. Able to track brand health, category attractiveness etc through effective market research, on a regular basis.  b. Developing consumer/ segment specific initiatives to drive equity  c. Ensure coherent and consistent brand communication and regular reviewing of the same  3. Category / Portfolio management  a. Product portfolio enrichment through new product development & launches with appropriate marketing mix and retail activation  b. Pricing Strategy  c. Analysis of economic and consumer trends and conducting competitor analyses to make entry strategy for new propositions  4. Efficient utilization of brand support budget  a. Deciding the annual brand budgets based on annual brand plan and optimizing budget usage  b. Excellent resource networking: Efficient media/ agency management within budgetary guidelines.  5. Collaboration with stakeholders & developing marketing talent (internal)  a. Extensive team relationship management & collaboration with internal stakeholders (marketing team, R&D team, Supply chain team etc)  b. Proposing & ensuring relevant training inputs flowing out of PM process for marketing function capability development.   KEY RELATIONSHIPS  This role has principal reporting to the Head-Sales& marketing The role has to influence key relationships across both the Marketing function (BU Marketing, R&D teams) and the management committee team. The role will also have to influence relationships with external vendors, consultants and media/ communication firms.  EXPERIENCE  - 10 years of experience in FMCG Marketing function, with stints/ exposure to brand roles/ market and innovation research/product design/ marketing communication in Food / Personal care or similar industry   - The incumbent should be strong on business orientation, execution of change projects (project management), analytical capabilities and knowledge of marketing best practices relevant to the industry.   - The incumbent should have led a team and acquired well-developed ability in influencing senior business leaders.

Delhi NCR

Head - Marketing - FMCG  

Head - Marketing - FMCG   ,Job Description for Head - Marketing - FMCG   in Walk in Solutions in  Delhi NCR for (10-12) years of experience. Apply Now!

Job Description for Head - Marketing - FMCG   in Walk in Solutions in  Delhi NCR for (10-12) years of experience. Apply Now!