11/04 Perryy
Director at Praaxis

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Head - Marketing - FMCG (5-8 yrs)

Overseas/International/Africa/Ethiopia Job Code: 685610

Our Client is looking for Marketing Head for 6 companies. The candidate will be stationed in Addis Ababa (Ethiopia). Reporting to the CEO.

Marketing Head :

- Steer organization through Re-branding process and establish new identity

- Creating the vision and mission statement along with the various stakeholders (Chairman / CEO/ Sales / Supply Chain etc) and driving it both internally and externally

- Manage Transition for each of the Company through various stages of Life Cycle. Build a footprint across Ethiopia

- Constantly evaluate the market, Competitors activities, conditions and robustness in terms of strategy and cost structure.

- Study business drivers, trends and recommend suggestions for sustained growth of business

- Marketing, Brand Management & Communications; Channel Deliverables, Marketing Spends

- Execute marketing programs for each company ensuring central brand guideline & core focus

- Managing national creative, media & market research agencies and ensure high quality output.

- Developing advertising & communication campaigns for domestic (Ethiopia)and international markets

- Ownership of advertising and promotion budgets and ROI based metrics.

- Engage group companies to develop synergistic business approach to create and enhance the company's positioning.

- Lead and actively participate in cross functional group assignments and initiatives.

- Launch campaign, B2C/B2B communications, Marketing Communications, Strategy, Branding, PR Analytics.

Women-friendly workplace:

Maternity and Paternity Benefits

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