The Marketing Manager is responsible of managing a portfolio of brands. Purpose of Job : - Help provide the strategic direction for a portfolio of brands. - Development of the annual marketing plan, encompassing the whole mix, for a portfolio of brands and ensure that this is fully implemented to time and budget. - Help drive market share, relative price index and net contribution for the portfolio of brands. Principle Duties : - Development of the strategic vision for each brand, the Brand Architecture, the Brand Pyramid (incl. it's positioning) and its place in the company's portfolio. - To develop the annual marketing plan (and the three year rolling plan) including the marketing strategy and the investment mix. - Develop deep, actionable consumer understanding & insights on brand, competition, usage and attitudes, purchase behaviour and leisure pursuits. - Lead development of the big idea, advertising, activation plans and PR as applicable for the portfolio of the brands. Implementations : - Media Planning & Implementation (as applicable). - Consumer activations. - PR Plan. - Help develop Trade Marketing plans with sales (Trade Promotion & Activation). - Manage the development of design and pack changes. - NPD - Rhythm Chart planning and development of new products in time through the Stage-Gate methodology. - The management of A&P spends. - Regular evaluation of Advertising & Promotional activity. - Commissioning, execution and presentation of findings of market research. - Management of a team of Brand Managers. - Selection, Evaluation & Management of Best in Class Ad Agencies, Design Agencies, Media Agencies, Activation Agencies & MR Agencies.

Africa

Head - Marketing - FMCG 

Head - Marketing - FMCG  ,Job Description for Head - Marketing - FMCG  in Mindsprint in  Africa for (5-10) years of experience. Apply Now!

Job Description for Head - Marketing - FMCG  in Mindsprint in  Africa for (5-10) years of experience. Apply Now!