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Principal Consultant at ETA
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Head - Marketing - FMCG (4-10 yrs)
Key Deliverables :
- Marketing catalyst who will head 360 degree marketing function
- Willing to work as an intrapreneur and ensure the vision of growth from 75cr to 500cr in next three years
- Develop strategies to improve market share, new product development and launch
- Spearhead marketing and product portfolio expansion for the company's brands in Sports and Food Division
- Develop product concept including product attributes, brand positioning, flavour selection and taste profile, packaging size and form, packaging graphics, and generation of brand name
- Conducting market research on competitors
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