jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
23/03 Mamta Rawat
Consultant-CRD at Randstad

Views:1257 Applications:409 Rec. Actions:Recruiter Actions:151

Head - Marketing - FMCG (12-15 yrs)

Pune/Mumbai/Gurgaon/Gurugram Job Code: 1237233

Job Responsibilities :

1. Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

2. Prepare and manage monthly, quarterly and annual budgets for the Marketing department.

3. Set, monitor and report on team goals.

4. Design branding, positioning and pricing strategies.

5. Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

6. Analyze consumer behavior and determine customer personas.

7. Identify opportunities to reach new market segments and expand market share.

8. Monitor competition (acquisitions, pricing changes and new products and features).

9. Coordinate sales and marketing efforts to boost brand awareness.

10. Participate in the quarterly and annual planning of company objectives

Skills and Qualifications :

1) Work experience as Head of Marketing or VP Marketing, within FMCG industry is a must.

2) Experience running successful marketing campaigns

3) Solid knowledge of web analytics and Google Adwords

4) Leadership skills with the ability to set and prioritize goals

5) Analytical mind

6) MBA in Marketing from reputed university.

7) 12-15 yrs experience in relevant field.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.