Head - Marketing - FMCG

Hiring for a General Manager - Marketing

Job Location :- Kolkata

Industry :- FMCG

Experience:- 10+yrs in FMCG, Less than 35 yrs of age

Qualification :- MBA

CTC:- Uptp 35 LPA.

Job Responsibilities:-

Strategic; Operational & Financial

1. Responsibility for a Category for monitoring all marketing and branding activities while maintaining brand focus internally & externally.

2. Develops the marketing & brand management strategy of Brand Category to support top line & bottom line growth & foray into new segments and innovative products.

3. Directs the evaluation of Brand Category Portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

4. Overall responsibility for Brand Activation.

5. Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

6. Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.