Director/Co-Founder at Rainbow HR Consulting Services
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Head - Marketing - FMCG (10-12 yrs)
About Company :
This is a 4 decade old business group ; In 2009, the company entered the consumer business and embarked on a journey to create niche brands in large categories. With new generation management at the helm and world class manufacturing facilities, the company is ready to catapult into being a strong nation-wide player in India's fast growing FMCG Sector.
The company through some breakthrough marketing, has created niche brands and products that are first movers within existing categories. Its brands are already challenging the category leaders in some markets and are poised to become key-contributors to respective categories in the near future.
Position : Head- Marketing
Location : New Delhi
Job Description :
- End to end responsibility for organization's branding & marketing
- Own the marketing (Online and Offline) strategy. Manage branding, advertising, promotions, & communication activities ensuring maximum brand visibility
- Ability to drive Social media, will be directly responsible for social media, website content & ORM. Develop Digital marketing campaigns to deliver on business objectives and work collaboratively with diversified internal teams to support digital initiatives
- Partner with all business functions, especially sales to develop strategy and tactical implementation of marketing initiatives
- Defining success metrics and reporting needs for campaigns
- Overseeing market research and analysis of the competition
- New product / category / brand development, Consumer intervention and PR
- Conceptualizing, developing and implementing corporate communication activities
- Provide direction and directives to support staff in the performance of their duties, establishing work priorities, and in achieving company initiatives
Candidate Profile :
We are looking for a candidate to lead marketing and brand building efforts. The ideal candidate will have a minimum of 10 years- experience as a brand manager/ product manager in a similar FMCG category with long stints at organizations. The ideal candidate should have proven ability to scale and build new brands. New Product development experience is a must
Essential Skills/Qualification/Exp :
- MBA in Marketing from Top-B schools
- 10-12 years of experience in marketing and branding/ brand communication
- Excellent communication and presentation skills; resilient and able to perform under pressure.
- Track record of delivery, goal oriented along with ability to sets clear priorities and meets deadlines.
- Result oriented, entrepreneurial and self-motivated.
- Strong analytical skills to derive actionable insights from a lot of data
- Preference shall be given to FMCG candidates
- Candidates with some sales experience in early career will be preferred
Those interested may apply or call 8451801646 for more queries.
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