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19/02 Subir Sinha
HR Consultant at Subir Sinha HR & Corporate Advisory

Views:185 Applications:73 Rec. Actions:Recruiter Actions:7

Head - Marketing - FinTech (8-10 yrs)

Gurgaon/Gurugram Job Code: 894002


Roles & Responsibilities :

- Drive lead conversion through online & offline channels

- Managing the entire process from lead generation to closure

- Managing the P&L and ensuring revenues, as well as cost budgets, are aligned with overall business strategy

- Craft strategies for marketing including digital, advertising, creative, communication etc.

- Design branding, positioning and pricing strategies

- Monitor competition (acquisitions, pricing changes and new products and features)

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share.

- Establish annual, quarterly and monthly marketing targets along with other teams.

- Designing metrics to set monthly target for the team members, directing in execution and overseeing performance of team

Education qualifications: MBA/PGDM from IIM A, B, C or any Tier-1 BSchool

Skills: Strong business acumen, Strong leadership skills, Outstanding interpersonal, negotiation skills, excellent problem solving and analytical skills. 

OKRs for the 1st 6 months:

Objectives :

1. Devise strategies to result in the growth of the existing business by improving new lead conversions and retention of existing customer base

2. Identify and execute partnerships and co-marketing opportunities with other brands to augment revenue growth.

Key results :

1. Improving lead conversion

2. Increase the retention rate of customers

3. Identify strategic partnerships which shall increase the revenue growth.

3.Roles & Responsibilities :

- Drive lead conversion through online & offline channels

Women-friendly workplace:

Maternity and Paternity Benefits

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