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Yuvraj Varma

Managing Partner at Bay Steeds

Last Login: 12 November 2024

Job Views:  
3574
Applications:  260
Recruiter Actions:  87

Job Code

560862

Head - Marketing - FinTech

6 - 16 Years.Bangalore
Posted 6 years ago
Posted 6 years ago

This is a role with a B2B SAAS Fintech company. The responsibilities entail creating Marketing visibility for Enterprise customers through both offline and online marketing tools.

- The role will report into the Founders and will have a team of 5-6 people reporting into it.

- Ideal candidate will be from a start-up environment, agile and hands-on.

Prior experience of Marketing to Enterprise customers and working in a start-up environment is a must.

Some of the responsibilities in this role will be:


- Rationalize product portfolio, prioritize R&D and marketing investments


- Consistently achieve revenue, sales pipeline and demand generation targets for multiple industry verticals and geographies


- Establish processes for market requirements gathering, prioritization of product development activities


- Develop and implement segmenting, targeting, positioning, packaging for all products


- Establish metrics to track performance of various marketing programs, impact on sales pipeline and wins


- Improve efficiency of marketing programs, increased website visits and inbound demand, reduce marketing costs


- Manage marketing budget by products, geographies and channels


- Incubate multiple product ideas, launch products offerings across markets

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Posted By

user_img

Yuvraj Varma

Managing Partner at Bay Steeds

Last Login: 12 November 2024

Job Views:  
3574
Applications:  260
Recruiter Actions:  87

Job Code

560862

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