Head - Marketing - FinTech

Job brief

We are looking for a Marketing Head to grow the organization's reputation as a Fintech company in the market and appeal to a larger audience.

- Responsible to develop brand and marketing strategy, manage external and internal communications and companies digital marketing initiatives. Proven experience in performance marketing / digital marketing

- Responsibilities include analyzing consumer insights, crafting plans for creative team and developing guidelines to promote the company across various channels.

- You should have extensive experience with brand management and a good understanding of the industry.

- You will ensure the brand message and tone are consistent across all online and offline channels.

Responsibilities

- Gather feedback from sales and analyze consumer behavior to define company's positioning

- Craft differentiation strategy

- Create guidelines that define company's voice both online and offline (including terminology and slogans)

- Brief creative team about marketing projects they will be working on

- Conduct competitive research

- Design promotional campaigns for new products and markets

- Develop social media strategy

- Assess the performance of the advertising campaigns and events

- Analyze market trends and identify new opportunities and challenges

Requirements

- Work experience as a Head of marketing preferably in a tech start up environment

- Portfolio of brand-building projects

- Excellent understanding of the full marketing mix

- Experience developing marketing strategies based on market segmentation

- Data-driven thinking

- Creativity

- Communication and writing skills

- Graduation / Post-graduation in Marketing or relevant field