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09/06 Swatee Paithankar
HR at Benchire

Views:330 Applications:121 Rec. Actions:Recruiter Actions:14

Head - Marketing - FinTech (10-16 yrs)

Bangalore Job Code: 935255

Location : Bangalore/Remote

Job Description

- In an increasingly connected world, though people are moving across countries at an accelerated pace, the global financial systems are archaic and fragmented, creating headwinds for a global citizen.

- Our aim is to create a financial world beyond borders that provides equitable access to global financial products on one single platform. Our cross-border capabilities enable global citizens to access financial products seamlessly, save money and invest it further, helping them be financially free to pursue their ambition, no matter where they are.

- We are actively looking out for passionate individuals to help us build a global bank for global citizens. As part of the early team, you will tackle pressing real-world problems and work with cross-functional teams across countries.

- With us, you can expect an atmosphere charged with ambition, innovation, optimism, and empathy where you can become the best version of yourself. Not to forget - a meritocratic environment where your ideas aren- t just heard, but valued.

Responsibilities:

- Lead acquisition-led growth by strategizing strong-ROI campaigns across channels, (online and offline) and leading teams to execute it in a timely manner

- Build strategic relationships and partner with key industry players, agencies and vendors for lead generation

- Lead consumer analytics & market research, building actionable insights for the business

- Define the brand positioning, tonality, values and ensure consistency across all platforms.

- Work closely with product, UX & engineering to enable Growth and Merchant marketing initiatives & drive bottom-line conversion.

Requirements:

- 10+ years of B2C marketing experience

- MBA from Tier-1 institutes

- Able to build the marketing tech stack required for the execution of targeted campaigns. Working knowledge of 2-3 native ad platforms, affiliate marketing, attribution- tech and re-targeting is necessary

- Must have experience in leading channel- agnostic teams

- Must have experience in leading cross-functional projects involving design & tech teams to be able to optimize better

- Must have strong communication skills.

- Prior startup experience is a plus

Women-friendly workplace:

Maternity and Paternity Benefits

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